Choose a unit
Work them in order, or jump to the one you need. Each takes roughly 45 to 90 minutes end to end, and each has a NotebookLM study companion you can question afterwards.
The Agentic Analytics Workplace
The six-stage pipeline, what agents get wrong, silent degradation, and graduated autonomy.
Directing and Supervising AI Agents
Four prompt patterns, five governance questions, the platform spectrum, and G.R.O.W.T.H.
Data Acquisition, Structure and Tidy Thinking
Acquisition and provenance, the tidy-data rule, data types, the pitfalls that bite, and your capstone launch.
Missing values, duplicates, category mappings, joins, and the verification checklist.
Mean against median, spread, skew, segmentation, and the pivot-table check.
The perception hierarchy, five distortions, proportional ink, accessibility and uncertainty.
One question, three charts, one filter, visual hierarchy, and your Gate 2 evidence.
Correlation and causation, sampling, p-values, A/B logic, Simpson’s paradox.
Audience first, one message, the Pyramid Principle, three structures, framing against distortion.
Web, Social and Campaign Analytics
The four metric families, funnel leaks, CPA and ROAS, traffic quality and attribution.
Chained pipelines, checkpoints, responsible forecasting, governance gates and hard controls.
The claim ladder, fairness trade-offs, the premortem, overriding the agent, and the rubric.
How to use these
Each unit follows the same shape: read the journey, use the toolbox on your own data, build the deliverable, then take the knowledge check. The Build section of each unit produces the artefact that unit contributes to your Digital Notebook or orchestration log, and you can copy or export it.
Ask the notebook opens that unit's study companion in NotebookLM: a chat grounded in the unit's slides, facilitator guide, lab worksheet, knowledge check, this app, the refresher deck, the research the unit cites, and the module syllabus, capstone brief and rubrics. Ask it to explain something again, to test you, or to check your reasoning. It will not draft your assessed work, and it answers with citations so you can follow anything back to the source. Each one also holds a briefing document and a study guide.
Progress, checklists and quiz answers are stored locally in your browser only. Clearing site data resets them. Nothing you type is transmitted or collected. NotebookLM is a Google service and sits outside that: what you type into a notebook goes to Google, so treat it as you would any other cloud tool and keep personal data out of it.